I just picked up the November 16-22, 2013, issue of the Economist this evening and was tickled to see “Buddhism and business” mentioned on the cover.

“The Mindfulness Business” article provided a top-level survey of the lay of the mindfulness landscape in corporate America, its author conceding that meditation practice might actually be helpful. He did also point to how capitalism might coopt and even subvert what meditation and mindfulness are about in an effort to sell a new and better you. This is an edge I live on upon which I live as I bring meditation into the business world: how to authentically promote its benefits without overselling it, commoditizing it, branding it, or watering it down.